Your DPC Practice Website Launch Checklist

Most DPC website launches stall in the same place: the doctor has a domain, half a Google Doc of services, a logo a friend made, and no clear order of operations. This guide gives you the order. Work the list top to bottom and you will go from "I need a website" to live, indexed, and converting patients in a week or less.

This is the same sequence we walk new DPC Spot customers through. It works whether you are pre-launch and still finalizing your panel cap or you are an established practice rebuilding a tired site.

Phase 1: Foundation (do this first)

Skip these and everything downstream gets harder. These are the decisions that lock in your brand, your URL, and how patients reach you.

1. Lock in your practice name and tagline

Your tagline is the one sentence on your homepage hero. It should answer "what do you do, and who is it for?" in plain English a patient can read in three seconds. Skip the jargon. "Membership-based family medicine in Asheville" beats "Concierge-style longitudinal primary care."

2. Buy your domain

Use a .com if you can get one for a reasonable price. Patients still type and trust .com over everything else. Some quick rules:

• Short is better. Aim for under 20 characters.
• Use your practice name, not a keyword stuffer like "bestdpcaustin.com."
• Avoid hyphens and numbers. They get misheard on the phone.
• If your name is taken, add your city: yourpracticeasheville.com works fine.

Buy through any reputable registrar. You will point the domain at your site host later. Do not let your registrar sell you their hosting, their email, or their site builder. Just the domain.

3. Set up a professional email address

"yourpractice@gmail.com" on a website costs you trust before patients even click. Set up hello@yourpractice.com or your name @yourpractice.com using Google Workspace or Microsoft 365. This takes 15 minutes and is worth the few dollars per month.

4. Pick your website platform

You have four real options: a DPC-specific builder like DPC Spot, a generic builder like Squarespace or Wix, a custom Webflow build through an agency, or rolling your own on WordPress. The tradeoffs:

• DPC Spot: pre-loaded DPC content, Hint and SimplyTelehealth integrations, mobile and SEO ready, live in under 10 minutes.
• Squarespace/Wix: nice templates, but you write every word from scratch and there is zero DPC plumbing.
• Webflow agency: beautiful, expensive ($5k to $25k), and you usually need the agency back to edit copy.
• WordPress: total flexibility, also total maintenance burden. Plugins, security patches, hosting choices, all on you.

Pick based on how much of your time you want to spend on the website versus seeing patients.

Phase 2: Content (the part that converts)

Your website is a sales tool. Every page should answer a specific patient question and move them toward signing up. Here are the pages you need before launch.

5. Homepage

Above the fold: practice name, one-sentence tagline, a primary CTA button (usually "Become a member" or "Book a meet and greet"), and a hero image of you or your office. Below the fold: a short "why DPC" explainer, your top three differentiators, social proof if you have it, and another CTA.

6. About / Meet the doctor

This page sells you, the human. Patients are choosing a long-term primary care relationship, not a service. Include:

• A real, well-lit photo (no stock, no white coat against a beige wall).
• Your training and credentials in plain language.
• Why you went into DPC. This is the part that wins them over.
• Something human: your dog, your hometown, your hobby.

7. Services / What's included

List everything membership covers. Be specific. "Unlimited visits" is fine, but "Same-day or next-day appointments, unlimited messaging, in-house labs at wholesale, generic medications dispensed onsite" is better. Patients are comparing you to their copay-and-deductible status quo. Spell out the wins.

8. Pricing

Show your prices. This is the single biggest mistake DPC sites make. Hiding pricing behind a "contact us" form kills conversion. The whole appeal of DPC is transparent, predictable cost. Lead with it.

Lay out your tiers (adult, child, family, employer) with monthly numbers and a one-time enrollment fee if you charge one. If you offer annual discounts, show the math.

9. FAQ

Answer the questions you get on every discovery call. At minimum: "Is this insurance?", "What if I need a specialist?", "What about emergencies?", "Do I still need insurance?", and "How do I cancel?" Honest, short answers.

10. Contact / Location

Address, phone, email, hours, and an embedded map. If you do telehealth across a region, list the states or counties you serve. This is also a strong local SEO signal.

Phase 3: Integrations (where most sites cut corners)

A pretty website that cannot enroll a patient is a brochure. Wire these up before you go live.

11. Hint Health enrollment

If you use Hint Health for membership management and billing, your "Become a member" button should hand off cleanly to your Hint enrollment page. Test the full flow: click the CTA, complete enrollment in Hint, get the welcome email, confirm the patient appears in your Hint dashboard. Do this from a phone, not just a desktop browser. Most patients sign up on mobile.

DPC Spot includes a one-click Hint integration so the button on your site routes to your Hint URL automatically. If you are on another platform, you will paste your enrollment link into a button on every page.

12. Telehealth booking with SimplyTelehealth

If you offer telehealth visits, prospective patients want to see availability before they commit. SimplyTelehealth gives you a booking page patients can land on directly from your site, pick a slot, and join a video visit. Add the booking link to your services page, your contact page, and as a secondary CTA in your nav.

13. Contact form

Even with online enrollment, you need a contact form for general questions. Keep it short: name, email, phone, message. Send the submission to the email you set up in step 3, and reply within one business day. Slow replies are the silent killer of new-practice conversions.

14. Analytics

Install one analytics tool before launch so you can measure the launch. Plausible and Cloudflare Web Analytics are both privacy-friendly and free or cheap. Google Analytics also works if you are comfortable with it. You want to know where visitors come from and which page they land on before they convert.

Phase 4: Pre-launch QA

This is the checklist you run the day before you go live. Every item. No skipping.

1. Open the site on your phone. Tap every nav link. Tap every CTA. Fix anything that feels cramped or hard to thumb.
2. Test the enrollment flow end to end on mobile. Sign yourself up as a test patient. Then refund and remove yourself.
3. Submit the contact form. Confirm it lands in your inbox and the autoresponder fires.
4. Spell-check every page. Read each one out loud. Typos on a doctor's website are disproportionately damaging.
5. Check that your phone number is a clickable tel: link on mobile.
6. Confirm your address is correct everywhere it appears.
7. Make sure favicon, page titles, and meta descriptions are set on every page.
8. Verify SSL is on (the lock icon in the browser bar). Any reputable host gives you this automatically.
9. Ask three people who are not in healthcare to use the site and tell you what is confusing. Fix what they flag.

Phase 5: Launch day

Point your domain at the site, flip it live, and run this short list:

1. Visit the live URL in an incognito window. Confirm everything loads.
2. Run the enrollment flow once more on the live site.
3. Email your existing patients (if any) with the new URL.
4. Post the link on your personal LinkedIn and any local Facebook groups you are active in.
5. Send the link to your referral partners: local employers, gyms, chiropractors, and direct specialists you work with.

Phase 6: Post-launch SEO basics

Launch is not the finish line. These are the things you do in the first two weeks to start showing up in search.

15. Submit to Google Search Console

Verify your domain in Google Search Console and submit your sitemap. This tells Google your site exists and helps you see which queries you rank for. Free and takes 15 minutes.

16. Set up Google Business Profile

For a DPC practice, your Google Business Profile is often more valuable than your website for local discovery. Claim it, add your hours, address, photos of your office, and a link back to your site. Ask your first few members to leave honest reviews.

17. Add structured data and a real meta description

Every page needs a unique title tag and meta description that reads like ad copy, not a feature list. If your platform supports schema markup for a medical practice or local business, turn it on. This is how you get rich results in search.

18. Start a simple content cadence

One short blog post a month is enough to start. Write what your patients ask you about: "Do I still need insurance with DPC?", "What we charge for an MRI versus what insurance charges", "What a same-day appointment actually looks like." Real questions, plain answers. This is how you rank for long-tail searches without paying for ads.

19. Watch your analytics weekly

Spend ten minutes a week looking at which pages people visit, where they come from, and where they drop off. If your pricing page gets traffic but no one clicks the CTA, the CTA is the problem. Iterate on the small stuff. Conversion is built one tweak at a time.

The takeaway

A great DPC website is not a design project. It is a sequence: foundation, content, integrations, QA, launch, SEO. Work the sequence and you ship a real, converting site in a week. Skip a phase and you will spend months tweaking a pretty page that does not enroll patients.

If you would rather not build the foundation from scratch, that is exactly what DPC Spot is for. Pre-loaded DPC content, Hint and SimplyTelehealth integrations wired up, mobile and SEO ready out of the box. You can have a real site live in under 10 minutes and spend the rest of the week on the parts that matter: your About page, your pricing, and your launch list. Start your DPC Spot site free and check website off the list this week.